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The Others takes Alternative by storm

27 October 2015

A truly fantastic year for Stafford Hair continued earlier this month with an amazing presentation at the Alternative Hair Show at London’s Albert Hall. Paul became the first hairdresser from Northern Ireland to appear in the internationally acclaimed show, sharing the stage with industry greats from Australia, New Zealand, Hungary, Germany, Russia, the US and more.

The Outcasts was driven by the energy of rock ‘n’ roll and Paul’s amazing styling. The audience went wild as our girl gang danced wildly through the recognisable terrors of life lived on the edge of society.

The Outcasts was acknowledged as one of the highlights of what is possibly the biggest annual charity event in hairdressing. Over the past three decades it has raised more than £10 million to fight leukaemia.

This year's show also marked two decades of collaboration between Paul and NI-based Denman brushes.

‘When Denman asked me to do a segment for the Alternative I was overwhelmed,’ said Paul, who worked with choreographer Fleur Mellor, stylist Jamie Russell and MUA Cat Coogan. ‘The Alternative launched the year I entered hairdressing and ever since I have dreamed of creating a show that would excite and challenge, while helping support such a worthy cause as Fighting Leukaemia. It was also very humbling to be the first Northern Irish hairdresser to appear at the event.’

Jonathan King, marketing manager for Denman said: ‘We were genuinely thrilled to give Paul and his team the opportunity to be the first artistic team from Northern Ireland to present at the Alternative Hair Show. Stafford Hair are great ambassadors for creative hairdressing and we are proud that they continue to represent Denman at the highest level. At the Alternative Hair Show they absolutely nailed it and we were delighted by the fantastic reaction they got from the thousands of hairdressers watching.’